Brand essentials

The primary logo

The two-line wordmark pairs a lighter landscape. with a bold resolved. Its line spacing and horizontal offset are fixed. The supplied SVGs contain outlined artwork, so they look the same on every device without installing fonts.

• Use the ink logo on light backgrounds and the white logo on dark backgrounds.
• Keep clear space around the logo of at least one quarter of its overall height.
• Use a minimum width of 120 pixels for screen applications or 30 millimetres in print.
• Scale proportionally. Do not retype, stretch, rotate, recolour or rearrange the words.
• Keep the logo clear of busy photography, linework and other text.

Core colours

Reserve approval green for tick strokes on the website, films and supporting assets. Keep wordmarks, backgrounds and all other linework in ink or white. For print, ask the printer to convert these source colours for the chosen stock and printing process.

The supporting mark

The green approval tick on an ink circle is a supporting device. It can sign off a message or indicate completion; the full wordmark remains the primary identity. Draw the supporting linework first, then finish with one clear green tick.

Typography and imagery

Use practical, direct language and uncluttered layouts. Pair editorial headlines with a neutral sans serif for body copy. Illustrations use consistent rounded black or white strokes, simple technical contours and generous negative space; every tick uses approval green. Keep gradients, effects and other decorative colours out of the identity.

Files in this kit

• Primary logo — SVG and transparent PNG
• White logo — SVG and transparent PNG
• Supporting mark — SVG and transparent PNG
• Social card — SVG and PNG

Choose SVG for crisp scaling and print layouts. Use PNG where SVG is unsupported. Both logo PNGs are 2400 pixels wide with transparent backgrounds; the white file needs a dark background to be visible. No fonts are required or included.